Authenticity Vs. Perfection: How To Brand Like A Rock Star

Authenticity Vs. Perfection: How To Brand Like A Rock Star: “Billy Joel’s schmaltzy ballad ‘Honesty’ spoke the truth back in 1979. Yet at the time, the accepted strategy for building a brand was creating perceptions that were often far removed from reality. Honesty was not a widely accepted strategy for marketing before the digital revolution [...]

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Weekly Digest for January 2nd

Published Weekly Digest for December 26th. Published 10 years of drawing inspiration from the Everglades. Published ArtCenter/ South Florida Residencies. Published Establishing Ownership of Your Content – The Rules are Changing. Published VernissageTV’s Top Ten Videos of 2011. Published Call for Entries: ARTE NATURA.

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Establishing Ownership of Your Content – The Rules are Changing

Article By Carl Hruza (c) 2011 I was sketching out two marketing plans over the holidays for a couple of new clients and decided it was time to incorporate some of the research data/results I’ve collected during the latter part of 2011. Generally I’d spend more time testing things on my own sites first, but [...]

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Weekly Digest for December 26th

Published Jorge Pérez saddened by Miami Museum of Art controversy. Published Artnet Design TEN QUESTIONS FOR CRAIG ROBINS by Brook S. Mason. Published Weekly Roundup. Published Call-for-applications sundaymorning@ekwc. Published Weekly Digest for December 19th. Published Independent Curators International and Instituto Inhotim announce Curatorial Intensive in Brazil. Published A Look Back at 2011, the Year of [...]

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State of Social Media: 2011

State of Social Media: 2011: “Senior Research Specialist Mary Madden will present the Project’s latest research on social media adoption as part of a day-long workshop organized by and for the staff from the State Department’s Bureau of Educational and Cultural Affairs and the eight nonprofit organizations that partner with them to design and implement [...]

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Weekly Digest for December 19th

Shared Art Basel Miami Beach 2011: Art Public. Art Basel Miami Beach 2011: Art Public Published Weekly Roundup: Art21. Published Weekly Digest for December 12th. Published Artists- and Curator-in-Residence for 2012. Published Casa dell’Arte Artists in Residence Program. Published Art Residency walk: 13 Dec., 2011. Published Art & Life: The Spirit of Haiti in Jan., [...]

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8 Video Marketing Strategies for Small Business

A SPN Exclusive Article By Karl Walinskas (c) 2011 There are a zillion ways to use video for business, varying from stylish, high-priced ad crusade commercials to complex landing page pieces designed to pull someone into a purchase. What are the greatest types of video for Small Business owners that can be created cost-effectively and [...]

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Weekly Digest for December 12th

Published The Other Art Basel. Published What’s in a museum’s name? Everything. Published Art Basel holds lessons for Florida’s governor. Shared NADA Miami Beach Art Fair 2011. NADA Miami Beach Art Fair 2011 Published Miami Free Zone – Call-to-artists. Published Weekly Digest for December 5th. Published Why Has Inequality Been Growing?. Published Charles Saatchi: Art [...]

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The Art Of The Live Blog

The Art Of The Live Blog: An interview with Reuters Social Media Editor, Anthony DeRosa. “Earlier this year Anthony DeRosa was working on the agency side of Reuters, managing its API, when editors on the news side heard of his side project, a news blog on Tumblr called Soup that had cracked the top 25 [...]

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The law vs scholarship

The law vs scholarship: “The news that a leading scholar felt constrained by legal advice from giving a full opinion on a group of drawings attributed to Francis Bacon highlights a growing fear among experts that they might be sued for giving their opinion. On the…” (Via The Art Newspaper – RSS.)

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