Authenticity Vs. Perfection: How To Brand Like A Rock Star
Authenticity Vs. Perfection: How To Brand Like A Rock Star: “Billy Joel’s schmaltzy ballad ‘Honesty’ spoke the truth back in 1979. Yet at the time, the accepted strategy for building a brand was creating perceptions that were often far removed from reality. Honesty was not a widely accepted strategy for marketing before the digital revolution [...]